What embedded means here
Most agencies sell a list of deliverables and report on activity. An embedded growth team works the other way round. It sits inside your company, takes ownership of a number on your dashboard, and is judged on whether that number moves.
- Inside your team. We work in your tools and your meetings, so context carries from one quarter to the next instead of resetting with every account handover.
- Measured on your numbers. Signups, pipeline, activation: whichever metric is the bottleneck. Not posts shipped or campaigns launched.
- We run the channels ourselves. The people who plan the work also do it. No deck, then a handoff to someone junior.
We don't do agency theater. If you want a strategy deck, hire someone else. If you want your next 100 signups, keep reading.
Embedded growth team vs a traditional agency
| Traditional agency | Embedded growth team | |
|---|---|---|
| Who does the work | Often a junior team, after a senior pitch | The operators who plan it |
| Whose attention | Shared across a client roster | Pointed at your metrics |
| Judged on | Deliverables and activity | The number it owns |
| Context | Resets when the account changes hands | Carries forward inside your team |
| Output | Reports and recommendations | Running channels and shipped experiments |
Deciding between the two models for your stage is its own question. The full comparison, including growth pods and when to hire in-house instead, is in embedded growth team vs agency: which fits your stage.
The channels we run
We run go-to-market and acquisition directly, concentrated on the channels that work for early B2B SaaS and AI companies without a large paid budget:
- Reddit community growth. Finding the communities your buyers already use and earning a place in them. Reddit is also one of the most-cited sources in AI answer engines, which is why it changes your channel math. Start with the subreddit finder.
- Founder-led content. Your voice on LinkedIn and X, written and run as a channel rather than as occasional posts. Test a draft with the founder post hook scorer.
- Short-form video. Product and founder video built for reach, run with the same measurement as every other channel.
The approach behind all three is our stealth GTM framework, and the clearest example of it at work is how ZuAI reached 2 million users.
Who this is for
- Venture-backed seed to Series A B2B SaaS and AI companies.
- Founders stuck under 10,000 users without a repeatable channel yet.
- Teams that want the channels run, not advised on.
Not a fit if what you want is a strategy deck to run yourself.
How it starts
- A free intro call. Where you are, what has been tried, and where growth is stuck. Book one here.
- A GTM teardown. We look at your funnel and channels and tell you what we would do about them, specifically, on your numbers.
- We run the channels. From inside your team, reporting on the metric we agreed to move.
If you are not sure yet whether you need outside help at all, the free growth tools will show you where your funnel is losing the most, with no signup.