Journey to
2 Million Users
Journey to
2 Million Users
Journey to
2 Million Users
The Experiments, Failures & Breakthroughs Behind 100x Growth
The Experiments, Failures & Breakthroughs Behind 100x Growth
How ZuAI Hit 2M Users
with a 34% Lower CAC
How ZuAI Hit 2M Users
with a 34% Lower CAC
How ZuAI Hit 2M
Gen Z Users with a 34% Lower CAC
ZuAI is an AI study assistant built for a tricky crowd: teens aged 13 to 18. Most brands avoid this age group because it’s unpredictable, attention is short, and nothing sticks unless it feels native.
Our GTM Solution:
We didn’t just tweak some ads. We rebuilt the brand from scratch. New identity, new voice, and a content engine designed to hit where Gen Z lives, snackable reels, trend-led storytelling, and smart distribution tied to school cycles.
ZuAI is an AI study assistant built for a tricky crowd: teens aged 13 to 18. Most brands avoid this age group because it’s unpredictable, attention is short, and nothing sticks unless it feels native.
Our GTM Solution:
We didn’t just tweak some ads. We rebuilt the brand from scratch. New identity, new voice, and a content engine designed to hit where Gen Z lives, snackable reels, trend-led storytelling, and smart distribution tied to school cycles.
10
%
Paid Conversions
Free to paid user conversion
10
%
Paid Conversions
Free to paid user conversion
Explosive User Growth
We turn traffic into traction
Explosive User Growth
We turn traffic into traction
Cost reduction
Cost reduction
Cost reduction
-34%
-34%
-34%
User Growth Up
User Growth Up
User Growth Up
+103%
+103%
+103%
Conversions
700K+
Cost Reduction
-34%
Creatives Testing
20+
Organic
Growth MOM
25%
Conversions
700K+
Cost Reduction
-34%
Creatives Testing
20+
Organic
Growth MOM
25%
Conversions
700K+
Cost Reduction
-34%
Creatives Testing
20+
Organic
Growth MOM
25%
Ready for your next 100k users?
Tell us where you’re stuck, our GTM team plugs in fast, runs real growth plays, and gets traction moving.
Ready for your next 100k users?
Tell us where you’re stuck, our GTM team plugs in fast, runs real growth plays, and gets traction moving.